Ep. 9: Deliver customer value, not just code

On today’s show, Asim Razzaq focuses on the importance of customer-centric software engineering. Software engineers should always be creating meaningful value for customers, and other stakeholders as well, not just writing code.

[01:03] Wasted Software Features

[01:25] Envisioning Success for Customers

[02:23] Misplaced Customer-Centric Service

[07:20] Ways to Be Part of the Conversation

[12:42] Summary

Always Put the Needs of Customers First

A fundamental for software engineers is that you always need to put the customer first. Many times, engineers fall into the trap of following only the directives coming from the product or internal teams. In a crowded marketplace, a lot of solutions are built in order to keep up with what competitors are doing. But what problem does the customer need to solve? What is the use case? Software usage, customer satisfaction, and even product reviews can be hit-or-miss if you don't deliver real value for users.

Communication is Key

Just like any other healthy working environment, having open dialogues can lead to great success and development stories. For software engineers, it is advised to always have an open mind and discussion with the internal teams on what they can contribute from a professional’s point-of-view. The thought process of knowing what the customer wants can trigger engineers to give plenty of recommendations on how their services can be more efficient. This would also allow them to build a meaningful and more established working environment with different stakeholders while keeping the customer satisfied on a steady to upward scale.

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